Why You Shouldn’t Work on Your Own Personal Brand
In this course, you will learn the number one thing you need to do to build your personal brand: understand your goals, content, and targeting (GCT).
Starting with GCT is crucial to building a successful brand, and we will explore why a clear mission that ties into topics that attract the right people into your life is so important.
We’ll dive into the reasons why working on your personal brand alone can be a mistake, and why collaboration is key to success.
Next, we’ll explore the basics of GCT, which provide a framework for creating a focused, targeted, and impactful personal brand. You’ll learn how to define your goals, identify the right content to showcase your expertise, and target your audience effectively.