MICRO: Content Course People talk about content marketing and how you need “great content”. But how, exactly, does one create “great content”, especially with limited resources, and often in competitive and unsexy industries? What works for a professional sports team, car dealership, or celebrity might not work for you, any more likely that their clothes…
MICRO: Digital Plumbing Digital Plumbing tracks data on your website and across all your digital plumbing channels using pixels, emails, custom audiences of all sorts, URL parameters, etc. It serves as the first step in the Social Amplification Engine because it feeds the data needed to make decisions in each of the following stages. Tracking…
Optimization [#MAA] Optimization is the 6th and final module of the Social Amplification Engine, following Amplification. This is where we do the hard work and pull in results. In digital marketing, there is no penalty for taking many shots on goal. We learn quickly and iterate constantly. We expect failure 90% of the time. Make…
How to Use Digital Marketing to Enhance Traditional Marketing Course Overview: This course offers a comprehensive learning experience designed to equip marketers with the knowledge and skills to integrate digital marketing strategies into traditional marketing practices. In this course, participants will gain valuable insights into leveraging the power of digital platforms to amplify the reach…
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