Conquer New Categories by Leveraging Your Brand (Office Hours)

Dennis · June 16, 2022

Conquer New Categories by Leveraging Your Brand (Office Hours)

In this episode of Office Hours, Dennis Yu gets together with Elias Ellefsen, a human performance athletic coach and entrepreneur. Eli launched a new product that has yet to hit the mainstream. He’s facing all the challenges that businesses often face when launching a new product, especially in a different category. Here, they discuss the challenges of launching a new product in a category that you’re not known for. Dennis uses the campaign that he designed for Starbucks to show you how it can be done.

About Instructor


Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

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  • 1 Module