The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It’s not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.
It starts with long-form content such as a recording from a podcast, webinars, etc. We process it using our favorite tool, Descript, to extract the transcript and create snippets.
We use the transcript to create blog posts, e-books, etc. We create snippets to post on various platforms such as YouTube, Facebook, TikTok, etc. The possibilities are endless. From there, we find the winners and boost them to gain the most leverage from the winning content.