Dollar a Day Strategy - DADS Strategy

Social Amplification Engine

This course will teach you to:
Follow proven processes to increase your visibility, grow your awareness, supercharge engagement and drive leads and conversions.
Go beyond just a single channel to take advantage of cross-channel marketing.

This course will not teach you:
How to create content, landing pages, or your sales funnel you must have a funnel that already converts.
How to start your business existing marketing efforts into digital.

Let’s implement the Social Amplification Engine (SAE) together!

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Course Content

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Introduction

Why Social Amplification?

Set-up, Strategy, Scale!

Introduction to the 6 Phases of the SAE

Plumbing

Plumbing – What to Expect

Create your Facebook Ads account using Business Manager

Create your Google Ads account

Create your Google Tag Manager (GTM) account

Set up your Google Analytics with GTM

Create Facebook Custom Audiences

Set up Google remarketing pixel using GTM

Set up Google Ads conversion tracking using GTM

Publish your GTM container and tags to your website

Verify that everything is set up correctly

Goals

Goals – What to Expect 3 Lessons

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Figure out what you stand for (your “WHY”)

Write content that fits into your content pyramid

Creating Checklists

6 Phases of Analytics

Goal Setting Checklist

What is the Value of your Fans? 2 Lessons

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Method 1: Conversion Value

Method 2: Earned Media

Fan Valuation Techniques 3 Lessons

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Discounted Cash Flow (DCF)

Industry Multiples

Asset Value

Measuring Engagement 3 Lessons

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Feedback Rate

Interactions per Week

Troubleshooting Low Engagement

Content

Content – What to Expect

Content Starts with WHY

3 Content Production Strategy

The #AEC Funnel

3×3 Video Grid 2 Lessons

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How to Set Up Your Facebook Video Marketing Campaign

Key Video Tips & Examples

Targeting

Targeting – What to Expect

Targeting and Audiences 101 4 Lessons

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How to Create Facebook Audiences

Facebook Saved Audiences

Facebook Custom Audiences

Facebook Lookalike Audiences

Targeting Planning

Narrowing Down Your Audiences

Amplification

Amplification – What to Expect

Setting up Facebook Ad Campaigns in 60 Minutes

Reach Audiences in the News Feed with Unpublished Posts

Boosting

Optimization

Optimization – What to Expect

Optimization 101

Optimization – Super PRO Tips

Create a Revenue Production Unit (RPU)

Reporting

Social Amplification Engine Quiz

About Instructor

Dennis

Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.Â He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

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$189.00

Course Includes

37 Modules
17 Lessons
1 Quiz
Course Certificate