How Google Actually Decides Who Ranks

Dennis Yu breaks down what’s underneath SEO, social algorithms, and AI answers—and it’s not hacks, keywords, or “the latest update.”

It’s entities (people, businesses, places) and the connections between them: reviews, mentions, collaborations, content, and consistent facts across your online profiles.

If you run a local service business, this is the real reason you show up (or don’t) on: Google Search + Maps YouTube + TikTok AI tools like ChatGPT, Gemini, Perplexity, and more.

In this episode you’ll learn:

• What an entity is (and why Google treats you like a “noun” in a database).
• How trust is measured (links are just one kind of “review”).
• Why walled gardens hide your proof—and how repurposing fixes it.
• How entity + content + proof work together to create visible authority.