Digital Plumbing Micro Course – Lead Gen with Leadsbridge

One of the easiest ways to generate leads for your business is by using Facebook lead ads. These instant forms help reduce friction for prospective customers and enable you to collect information from customers without them leaving the platform. In our experience, there are two major pitfalls business owners run into with this ad type.

First, the majority of business owners are still exporting their Facebook leads manually. This leads to delays in following up with your leads and extra work for you. Second, some businesses struggle with the quality of the leads they receive. The ease of submitting information can lead to lower intent for some business categories and can be a real headache for your business.

Thankfully, with Leadsbridge you can address both of these concerns without the need for any sort of development knowledge. No API or advanced coding. In this course you will learn:

• The basics of Facebook Lead Ads and key things you need to know.
• How to connect your Facebook Lead Ads to your CRM of choice using Leadsbridge.
• The new tool Facebook is offering to help optimize for down funnel sale cycle events, Facebook Lead Conversions.
• How to send conversion events from your CRM back to the Conversion Leads integration to help improve your lead performance and quality.

As this course relies heavily on Leadsbridge it may be beneficial for you to sign-up for the service before getting started so you can follow along. Leadsbridge does offer a free plan, but to utilize the Facebook Lead Conversions you will need to upgrade to at least a starter plan. They do offer a 14 day free trial so you can test things out before you commit. You can sign up for your free trial here.