Local Service Digital Plumbing - Content Factory Academy

Digital Plumbing for Local Service Businesses

Digital Plumbing tracks data on your website and across all your digital plumbing channels using pixels, emails, custom audiences of all sorts, URL parameters, etc. It serves as the first step in the Social Amplification Engine because it feeds the data needed to make decisions in each of the following stages.

Tracking allows you to set up remarketing to website visitors, analyze which website visitors are buyers, build custom audiences and run warm traffic through the 6-Phase Social Amplification Engine to convert. Our plumbing setup process uses a central tool called Google Tag Manager (GTM). Although it’s from Google, it is platform-independent and works with Facebook and other pixels (or tags). Tag management is a central piece of every company’s or website’s online marketing.

This course has a lot of overlap with our Micro Digital Plumbing Course, but provides additional focus on call tracking and best practices to help focus your tracking and optimization on this critical conversion that is the lifeblood of local service businesses.

Done For You Route For Business Owners:

Though we have designed this course to guide anyone through the process of creating your digital plumbing system for a small businesses, we recognize that small business owners are busy people. For business owners who recognize this need in their business, but don’t have time to implement themselves, we have two done for you options.

For established local service businesses, we recommend our Conversion Engine Package. The Conversion Engine is the lead generation phase of the Social Amplification Engine (SAE). This package will amplify your conversion efforts across multiple social media channels, while simultaneously working to improve your organic ranking on Google. This monthly retainer starts with creating your digital plumbing system and then moves through each phase to help you grow your business.

If you just want help with your Digital Plumbing or have a more complicated business model, we offer our Express: Digital Plumbing package. This service is exclusively focused on building your digital plumbing system but has fewer restrictions to allow us to work with more complex businesses.

Marketplace Qualification Process:

If you are taking this course to qualify to complete local service plumbing tasks as part of the Are You Googleable marketplace, you will be asked to complete the plumbing process on a personal website you control. When you have completed this process, you will submit a quiz to let us know you are ready for us to check your work.

In this quiz we will ask for your name, email, the URL of the site you installed your tracking on, and the pages where your conversion tracking events occur. We will check to see if you have installed the following elements: