MICRO: Content Course
People talk about content marketing and how you need â€œgreat contentâ€. But how, exactly, does one create â€œgreat contentâ€,
especially with limited resources, and often in competitive and unsexy industries?
What works for a professional sports team, car dealership, or celebrity might not work for you, any more likely that their clothes would fit you or that youâ€™d heal from taking the same medication someone else has.
Outsourcing â€œcontent marketingâ€ to a third party is just as bad, since they donâ€™t know your business or strategy, or your unique combination of goals, content, and targeting.
Nothing is as authentic as the voice of a happy customer. Thatâ€™s the solution to your content marketing: to collect and amplify this voice at scale.
The sum of the stories being told by your customers, staff, and partners is your current marketing. And this course gives you a step-by-step process to harness the power that
you already have.
Discover the 6 phases of â€œAuthority Collectionâ€, which is the key to content marketing efforts that drive traffic and sales, not merely X posts per day.