Website One-Pager QA Checklist

Part 1. Objective Checklist

❒ 100 or more pages of results indexed by Google when searching “site:{URL}”.

❒ 20 or more domain ranks using the Moz Tool.

❒ 90 or more scores on Google PageSpeed Insights for mobile.

❒ 90 or more scores on Google PageSpeed Insights for desktop.

❒ The login site for an admin is not “/wp-admin”.

❒ Digital Plumbing is set up.

❒ WordPress is up-to-date.

❒ WordPress plugins are up-to-date.

❒ WordPress theme is up-to-date.

❒ 5 MB or under for the homepage payload.

❒ No 404 pages when searching via search console.

❒ No 404 pages when searching via Google Developer Tools.

❒ Homepage has media.

Required:

❒ Video.

❒ Phone number or contact information in the top-right corner.

Optional:

❒ Facebook link is in the footer.

❒ Instagram link is in the footer.

❒ Twitter link is in the footer.

❒ YouTube link is in the footer.

❒ There is a “Thank you” page for each form.

❒ All landing pages have essential components.

❒ There are accessible links to terms or disclaimers.

❒ The font style of text matches the client’s or company’s brand.

❒ There is a link to the homepage.

❒ Has a video.

❒ Video width is 1/4 of the page.

❒ Video’s controls are turned off.

❒ Video is on autoplay.

❒ The copywriting of the landing page meets the standards.

❒ 12-14 pt is the font size of the body of the text.

❒ 20-24 pt is the font size of subheadlines.

❒ Metadata and Search Engine Optimization (SEO) are optimized.

❒ The title of the page is the headline.

❒ The first paragraph of the copy is.

❒ The description is the first paragraph of the copy.

❒ The author follows the syntax “{CompanyName}, {ClientName}”

e.g. “ChiroRevenue, Tristan Parmley”

❒ The landing page has a video, image is a thumbnail from the video

❒ The landing page is for a course, thumbnail is from the PDF Course.

❒ The pathlink uses one word.

e.g. “/Launchpad” or the Headline and Date like “/2011/11/07/How-To-Write-Blogs”.

Part 2: Subjective Checklist

❒ The branding matches the client’s or company’s branding.

❒ The header and footer are branded for the client or company.

❒ There is a clear and large headline describing what the page is about.

❒ The subheadline has a clear call to action.

❒ The copywriting of the landing page meets our standards.

❒ Uses a simple copy.

❒ Points, steps, or subtopics are segmented with larger bolded subheadlines.

❒ There are no unnecessary adjectives or run-on sentences.