How the Team System Works (Office Hours)

The Team System, or the Success Tracker, is a document Account Managers use to interface with clients. It is divided into six sections, following the flow of the Social Amplification Engine and aligning with the 9 Triangles principles.

This structure helps run effective marketing campaigns and quickly identify areas for reinvestment based on success. It is applicable regardless of the client’s product or service.

The Success Tracker includes an executive summary, which outlines project goals clearly and measurably. This summary acts like a mini business plan, ensuring everyone understands their roles, timelines, and task order.

For projects involving multiple people, the Success Tracker identifies dependencies—tasks that others must complete before you can proceed.

Each week, you can review the Success Tracker to monitor progress, track completed and upcoming tasks, and identify dependencies.

The tracker also helps determine lead value and content needs as the client’s audience grows. By cycling through Goals, Content, and Targeting (GCT), you can amplify what is working for the client.