In this episode of Office Hours, Dennis Yu will break down the key to developing successful copy. Many copywriters and businesses subscribe to the "Hype Technique", which consists of copy that generates fear, uncertainty, and doubt. However, Dennis explains that the Authority Model (who, what, and where) is a more effective way of acquiring customers. Dennis will walk through live examples of each copywriting technique and provide you with the knowledge you need to improve your copy and increase conversions.
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.Â He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.