In this episode of Office Hours, Dennis Yu talks about how to effectively use the value ladder. From creating lots of content, publishing what you learned, focusing on building relationships to evolving your own expertise. You should take advantage of having ungated content posted on social media networks to later think of it as a future lead magnet. It can then jump onto a tripwire that you can serve as an appetizer with a very low price, or a combination of tripwires, both of them allowing you to upsell the lead magnet to a package. This system will be your way to expanding your authority and increasing your revenue.
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.Â He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
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