Participants 51203
Website One-Pager QA Checklist
Part 1. Objective Checklist
100 or more pages of results indexed by Google when searching “site:{URL}”.
20 or more domain ranks using the Moz Tool.
90 or more scores on Google PageSpeed Insights for mobile.
90 or more scores on Google PageSpeed Insights for desktop.
The login site for an admin is not “/wp-admin”.
Digital Plumbing is set up.
WordPress is up-to-date.
WordPress plugins are up-to-date.
WordPress theme is up-to-date.
5 MB or under for the homepage payload.
No 404 pages when searching via search console.
No 404 pages when searching via Google Developer Tools.
Homepage has media.
Required:
Video.
Phone number or contact information in the top-right corner.
Optional:
Facebook link is in the footer.
Instagram link is in the footer.
Twitter link is in the footer.
YouTube link is in the footer.
There is a “Thank you” page for each form.
All landing pages have essential components.
There are accessible links to terms or disclaimers.
The font style of the text matches the client’s or company’s brand.
There is a link to the homepage.
Has a video.
The video width is 1/4 of the page.
Video’s controls are turned off.
The video is on autoplay.
The copywriting of the landing page meets the standards.
12-14 pt is the font size of the body of the text.
20-24 pt is the font size of subheadlines.
Metadata and Search Engine Optimization (SEO) are optimized.
The title of the page is the headline.
The first paragraph of the copy is.
The description is the first paragraph of the copy.
The author follows the syntax “{CompanyName}, {ClientName}”
The landing page has a video, image is a thumbnail from the video
The landing page is for a course, the thumbnail is from the PDF Course.
The path link uses one word.
e.g. “/Launchpad” or the Headline and Date like “/2011/11/07/How-To-Write-Blogs”.
Part 2: Subjective Checklist
’ The branding matches the client’s or company’s branding.
’ The header and footer are branded for the client or company.
’ There is a clear and large headline describing what the page is about.
â’ The subheadline has a clear call to action.
â’ The copywriting of the landing page meets our standards.
â’ Uses a simple copy.
â’ Points, steps, or subtopics are segmented with larger bolded subheadlines.
â’ There are no unnecessary adjectives or run-on sentences.