Optimization [#MAA]

Dennis · December 29, 2020

Optimization [#MAA]

Optimization is the 6th and final module of the Social Amplification Engine, following Amplification. This is where we do the hard work and pull in results.

In digital marketing, there is no penalty for taking many shots on goal. We learn quickly and iterate constantly. We expect failure 90% of the time.

Make another ad, try another subject line, choose another set of keywords, adjust your budget, tweak the landing page, and so forth. Via many cycles of experimentation, we’ll certainly find some winners.

This course will help you efficiently go through this testing cycle via a framework called #MAA (Metrics > Analysis > Action) in conjunction with #CID (Communicate > Iterate > Delegate).

About Instructor


Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

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Course Includes

  • 9 Modules