SEO 101: Master SEO Fundamentals with SEMRush

Now is a great time to familiarize yourself with SEO. SEO is an immensely powerful and important part of content strategy, and it intertwines with cross-posting and other pieces of a good content strategy. 

We use tools like SEMRush to streamline the process — they do a lot of the work for us, even letting us know information about our competitors, where we should add links, and from whom we can grab the best backlinks. An audit that would take an SEO expert days to complete takes these awesome tools a few minutes to an hour.

This course will help you get up to speed on how to make these fixes – and why we make them. Most of these fixes require only a fundamental understanding of SEO, but what’s more important as a strategist is understanding why we make each fix and the impact those fixes have.

We don’t make the fixes because we want to tick the boxes or just raise our score – we want to see them through to results. It is these results that allow us to boost our client’s profits and in the end, operate as the proof we need to gain more clients in the SEO space.