Goals – Standards of Excellence

Dennis · November 10, 2020

Goals – Standards of Excellence

Without goals, performance cannot exist.

Setting goals is difficult if you don’t understand what is considered ‘excellent.’

The four-minute mile was only broken because runners were measuring their performance and had a goal they were working towards.

If you want to optimize your Facebook campaigns, the FIRST step is to understand how to measure the performance.

You can always measure apples-to-apples (i.e. I have two ads and ad #2 performs better), which is what most marketers do, but there’s a better way.

We’ve spent over a billion dollars on Facebook and have seen half a trillion impressions. We’ve done the math on this data to come up with our Standards of Excellence.

These are benchmark standards you can compare your ads against to know if you’re driving good performance.

Once you know how your ads perform, then you’re able to optimize.

In this course, we will walk you through step-by-step the Standards of Excellence so YOU can start optimizing your campaigns.


What You’ll Get in the Course:

  • 7 Lessons 
  • PDF Guide (39 pages)
  • Standards of Excellence Badge

About Instructor


Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

139 Courses

+604 enrolled
Not Enrolled

Course Includes

  • 7 Modules
  • 3 Lessons
  • Course Certificate