Strategies To Help You Get Verified on Social Media Platforms (Office Hours)

In this episode of Office Hours, Dennis Yu is joined by PR expert Gavin Lira for an in-depth discussion about one of the most sought-after symbols of credibility in the digital world — the blue check.

Verification on platforms like Facebook, Twitter, and Instagram is more than just a badge next to your name; it represents trust, authority, and influence. People like Dennis and Gavin, who have built strong reputations in their industries, hold verified accounts because of the impact they’ve created and the recognition they’ve earned.

During this session, you’ll learn why the blue check matters, how it affects personal branding, and what strategies can help you or your business move closer to earning that mark of authenticity. Gavin shares his insider knowledge from working in PR, while Dennis brings his experience as a digital marketing thought leader to unpack the myths and realities behind verification.

Whether you’re an entrepreneur, creator, or aspiring thought leader, this conversation will give you valuable insights into how verification works and why it could be a powerful tool in building your online authority.