The Art and Science of Newsjacking (Office Hours)

Newsjacking is how you influence the people (not the audience that you want to buy or engage) but the people who influence those people. With Dennis in this episode is David Meerman Scott, which is a prolific speaker, author, and content creator who is most famous for the word "Newsjacking" which describes the scene where you insert your expertise into a breaking news story. In this episode, Dennis and David go deep into how you can use "Newsjacking" for your business and how you can prepare for the newsbreak of tomorrow.