Course Category: Top courses
Break Down Content Into Smaller Pieces Through Repurposing (Office Hours)
In this episode of Office Hours, Dennis Yu explains what repurposing content means and how it plays its part in the Co…
15 Second Video Course
15-Second Video Course The easiest way to get people’s attention is through video. Specifically, 15-second videos. Attention spans on social channels are brief. The average watch time for a video on Facebook is only 6 seconds. You must learn to grab their attention quickly and pull them into the story you are trying to tell.…
Optimization [#MAA]
Optimization [#MAA] Optimization is the 6th and final module of the Social Amplification Engine, following Amplification. This is where we do the hard work and pull in results. In digital marketing, there is no penalty for taking many shots on goal. We learn quickly and iterate constantly. We expect failure 90% of the time. Make…
How To Create KILLER One Minute Videos
How to Create Killer One Minute Videos
Content Marketing
Content Marketing Course People talk about content marketing and how you need ‘great content,’ but how, exactly does one create ‘great content,’ especially with limited resources? Most businesses have the solution to their content marketing struggles and they don’t even tap into it. The best kind of content strategy is to collect and amplify your…
Personal Branding
Personal Branding Course Congratulations on your decision to superchargeyour personal brand. We’ve partnered with Mark Lack, of Shorten the Gap to bring you this course. Our goal is to grow your online presence and become a thought leader. When you are passionate about what you do, it reflects in your brand, making people want to…
Digital Plumbing
Digital Plumbing Digital plumbing is not only tracking on a website; it’s all your data across all your channels. Not just pixels, but emails, custom audiences of all sorts, URL parameters, and so forth. Tracking allows for remarketing to website visitors. Analyze which website visitors are buyers, build custom audiences, and run warm traffic through…
Dollar a Day Strategy
Social Amplification Engine This course will teach you to: Follow proven processes to increase your visibility, grow your awareness, supercharge engagement and drive leads and conversions.Go beyond just a single channel to take advantage of cross-channel marketing. This course will not teach you: How to create content, landing pages, or your sales funnel you…
Goals – Standards of Excellence
Goals – Standards of Excellence Without goals, performance cannot exist. Setting goals is difficult if you don’t understand what is considered ‘excellent.’ The four-minute mile was only broken because runners were measuring their performance and had a goal they were working towards. If you want to optimize your Facebook campaigns, the FIRST step is to…